High Plains Capital · Est. 2000
We create bespoke, long-term alliances between family offices, institutional investors, and mission-critical enterprises — and provide the advisory infrastructure to raise capital, grow, and endure.
Our Process
Deep listening before any recommendation — objectives, history, market position, and horizon.
Bespoke connections between mission-critical enterprises and aligned family office and institutional capital.
Reducing friction in introductions, aligning documentation to the best-prepared competitors in the market.
Ongoing access to the IVYFON network, Resilient Alpha intelligence, and evolving strategic counsel.
Who We Are
High Plains Capital has showcased thousands of alternative funds to the family office and institutional investment community — deploying hundreds of family offices and alternative fund leaders into meaningful working relationships that improve the quality of their interactions and outcomes.
Our clients occupy leading positions across New York, Silicon Valley, Los Angeles, Dallas, London, Zurich, Hong Kong, Singapore, and Panama City. Our network spans more than 160,000 institutional and fund investors across 35 cities.
Begin a ConversationDirect access to curated fund and deal sponsors, plus strategic intelligence on emerging themes and allocation opportunities.
Sourcing alternative strategies and emerging managers through a 25-year network of 160,000+ institutional and fund investors across 35 cities.
Capital introduction, investor relations strategy, and marketing channel development from seed through maturity.
Connecting mission-driven companies with aligned capital partners who can support growth, strategy, and long-term vision.
Family Office Strategic Services
Family offices face a distinct set of challenges that go well beyond portfolio construction. They must navigate special situations with speed and discretion, stay ahead of emerging themes before they become consensus, and communicate their identity and capabilities clearly to a world that is increasingly paying attention. HPC provides a suite of strategic services designed specifically for the family office — drawing on 25 years of direct engagement with principals, advisors, and the enterprises they back.
"The most consequential decisions family offices face are rarely about asset selection alone — they are about positioning, timing, narrative, and knowing which relationships to activate when the world is rearranging itself around you."
The transition from a globalist world order to a multipolar one is the defining special situation of this decade — and it is reshaping how family offices must think, act, and allocate. The fracturing of supply chains, the re-pricing of geopolitical risk, and the emergence of new regional power centers demand a fundamentally different decision-making framework than the one that governed the prior 30 years.
The USA–Iran conflict and its ripple effects are an acute expression of this structural shift. For MENA family offices, the immediate questions are liquidity, repatriation, and safe-haven allocation. For European and Asian family offices, the questions are exposure to regional instability, energy price dislocation, and counterparty risk across trade corridors. For North American family offices, the questions are defense positioning, commodity exposure, and whether their international allocation assumptions still hold. HPC helps principals navigate these inflection points with clarity — identifying where risk is mispriced, where relationships need to be activated, and where repositioning is warranted before consensus forces action.
HPC has been ahead of institutional inflection points for 25 years — covering cryptocurrency before mainstream adoption, NIL and sports investing before family offices took them seriously, and deep tech and longevity before they became consensus allocations. We help family offices identify emerging themes at the right point in the cycle, before they are widely priced or widely crowded.
Current areas of active coverage: Multi-Strategy — as single-strategy funds face LP fatigue, multi-strat structures warrant careful evaluation of manager quality and fee architecture. Litigation Finance — uncorrelated, duration-specific, and still poorly understood by most family offices. Alternative yield — royalties, music and IP assets, life settlements, and other non-traditional sources gaining traction as fixed income remains challenged. Distressed Credit — MENA conflict, Asian and European recessionary pressure, and US credit tightening are generating a growing pipeline; family offices positioned early will have access latecomers will not. Also under active coverage: carbon credits, PE and VC secondaries, and AI infrastructure intersecting with alternative asset management.
Markets, mandates, and family priorities evolve. When a family office needs to redefine its strategy — whether in response to generational transition, a changing macro environment, a shift in co-investment appetite, or a desire to move from passive allocator to active principal — HPC designs and executes the repositioning process from diagnosis through market re-introduction.
Beyond strategic repositioning, HPC advises family offices on restructuring existing commitments and allocations — advantaged exits from legacy fund positions, renegotiating LP terms where conditions have changed materially, secondaries opportunities that convert illiquid positions to capital, and allocation frameworks built for the current environment rather than prior cycle assumptions.
In an era of extended lock-ups, macro-driven underperformance, and a private credit market under stress, the ability to restructure thoughtfully — rather than simply wait — is itself a source of alpha. HPC brings the analytical framework and the network relationships to navigate these decisions with clarity and discretion.
How a family office presents itself — to fund sponsors, co-investors, deal originators, philanthropic partners, and the broader market — shapes every relationship it forms. HPC works with family office principals to develop clear, consistent, and compelling messaging that reflects genuine identity and attracts the right counterparties, without oversharing or misrepresenting.
Effective distribution of a family office's story, investment theses, and areas of interest — across the right channels, to the right audiences — is increasingly a competitive advantage. HPC integrates the Resilient Media Ecosystem to provide family offices with distribution infrastructure that reaches 160,000+ institutional and fund investors, 10 million+ social media views, and 300,000–450,000 monthly impressions.
Choosing or evaluating an Outsourced Chief Investment Officer — or any fiduciary relationship — is one of the most consequential decisions a family office makes. The OCIO market has grown rapidly, and the range of providers, fee structures, mandate scopes, and conflict profiles has grown with it. Many family offices lack the independent framework to assess whether an existing relationship is still fit for purpose, or to evaluate new candidates without relying on the very parties being evaluated.
HPC provides independent, conflict-free counsel on OCIO and fiduciary selection and evaluation — covering mandate definition, provider benchmarking, fee and structure analysis, performance attribution review, and the often-overlooked question of cultural and governance fit between the OCIO and the family's own decision-making style. For family offices already in an OCIO relationship, we conduct structured periodic evaluations to ensure the arrangement continues to serve the family's evolving objectives.
These six services are available on a standalone basis or as part of a broader HPC engagement — including OCIO and fiduciary evaluation, which we offer exclusively on an independent, conflict-free basis. Each engagement is tailored to the specific circumstances, scale, and objectives of the family office, with the full depth of the HPC network and the Resilient Media Ecosystem behind it.
Discuss Your SituationAdvisory & Business Development
The USA–Iran conflict and its cascading effects have extended LP timelines, redirected MENA and sovereign capital inward, and introduced recession risk across Asian and European economies. North American capital is slower and more selective than at any point in the past decade. Broadcast still works — targeted broadcast works best. The firms cutting through are broadcasting to pre-verified audiences through channels with genuine editorial credibility. That is what the Resilient Media Ecosystem delivers. All HPC services are strictly advisory and educational; we do not act as a broker-dealer, placement agent, or registered representative.
Strategic advice and educational introductions helping sponsors identify which allocators are aligned with their strategy, how to approach them, and what they are prioritizing now. We draw on 160,000+ investor relationships and 25 years of direct allocator knowledge — without negotiating terms, handling funds, or acting in any capacity requiring broker-dealer registration.
Multi-channel IR programs built for extended timelines: thought leadership content, email and social distribution through the Resilient Media Ecosystem, and outreach cadence architecture that keeps sponsors visible to allocators currently distracted by geopolitical risk management — without becoming noise.
A disciplined targeting framework built on direct knowledge of which allocators are deploying, which geographies are open, and which audiences are reachable right now. We layer Resilient Media Ecosystem engagement data against allocator intelligence to identify the highest-probability audience segments — and build the outreach approach to reach them.
For select engagements, HPC principals serve as embedded head of business development strategy — covering audience analysis, positioning, messaging, channel selection, and outreach design. For firms that want to build a real BD capability rather than purchase lists.
HPC co-organizes IVYFON forums and places select sponsors in executive committee roles — creating sustained, peer-level visibility with family office principals and institutional decision-makers who are increasingly selective about where they spend their time.
"In a social media age, broadcast works. Targeted broadcast works best. The firms winning are broadcasting more precisely — to pre-verified audiences, through channels with editorial credibility. That is what the Resilient Media Ecosystem delivers."
Our Approach
The firms still closing in this environment are not the ones sending the most emails. They are the ones who operate with professional discipline, build expert reputations before they need them, and deploy every channel in concert. The single greatest advantage is a headstart — entering the market with a pre-existing, pre-verified audience already paying attention. That is what HPC and the Resilient Media Ecosystem provide.
How a firm presents itself — before any meeting is taken — is the first diligence signal. Brand consistency across every channel is not cosmetic. It is the difference between an allocator who leans in and one who moves on.
HPC advises on positioning, differentiation, and messaging architecture — then amplifies it across the widest accredited investor audience in the alternatives space.
Allocators decide whether to engage before performance is ever discussed. Infrastructure, reporting, and compliance posture are evaluated at first contact. Getting these right — and communicating them clearly — opens doors that others never reach.
HPC combines operational readiness advisory with the Resilient Media Ecosystem's AI-enriched contact infrastructure — so every lead is structured, tracked, and exportable to your existing workflow.
Most capital-raising failures happen after the first meeting, not before it. Sustained visibility — through content that keeps working, relationships that keep compounding, and outreach that never goes quiet — is what converts interest into commitment.
Every engagement generates a fully structured CRM pipeline. Every event gets amplified. Every episode extends your reach indefinitely across 300,000+ monthly viewers.
Physical presence compresses relationship timelines in ways no digital channel can replicate. IvyFON puts you in the right rooms — curated 1:1 meetings, VIP dinners, boutique roundtables, forums, and marquee events across every major financial center. And every in-person moment is amplified across the full Resilient Media platform long after you leave the room.
Quarterly events across San Francisco, New York, Dallas, and Miami. Representative partners include Brookfield, Morgan Stanley, and leading alternative investment firms.
No comparable platform in the alternatives space reaches this audience at this scale. The Resilient Media Ecosystem broadcasts your expertise — through podcast, social, video, email, and live events — to a pre-verified accredited investor audience that took 25 years to build. Partners do not start from zero. They inherit the reach, the credibility, and the headstart.
Podcast · LinkedIn · YouTube · Instagram · Facebook · Substack · 9+ platforms · 5M+ monthly email reach. The audience is already here. Contact us.
Roadshow Activation Menu
Pre-qualified sessions with targeted family office principals.
High-trust dinners in premier venues. 6,000+ attendees across 200+ events.
10–20 person strategy sessions with high-conviction allocators.
400+ hybrid forums. Panel moderation, fireside chats, keynotes.
High-exclusivity gatherings commanding serious attention.
Relationship-first engagement with family office principals.
National reach streaming to 300K+ monthly viewers simultaneously.
NY · SF · Miami · Dallas · LA · Chicago · Boston · Houston · and more.
Engagement Programs
Why the Resilient Media Ecosystem
Reaching 105,000 accredited investors on LinkedIn via paid ads costs $8,400–$15,750 per campaign. The Resilient Media Ecosystem delivers that audience organically, every month, with editorial credibility no advertisement can replicate. Accredited investors choose to watch — because the content earns their attention.
The Resilient Alpha podcast and associated social media grew 10× in 7 months — from 30,000 to 300,000+ monthly viewers. Entirely organic. Partners entering today inherit a pre-verified accredited investor audience built over 25 years and plug into a platform still compounding. The headstart is immediate.
300K–450K monthly organic + promoted views · 9+ platforms · 160K confirmed accredited investors · 200K+ social followers · 5M+ monthly email reach
10× in 7 months — entirely organic. Target: 600,000 monthly viewers within 6 months, 1,000,000+ at 12 months. Partners entering now get tomorrow's reach at today's price.
A leading global crypto and blockchain investment firm participated in 30+ IvyFON events. Sustained presence drove significant AUM growth. The same infrastructure — stage, megaphone, result — is available to emerging managers through HPC program engagements.
All HPC and IvyFON services are strictly advisory, educational, and media in nature. Introduction fees, where applicable, are fixed and one-time — never proportional to capital raised. HPC and IvyFON do not act as broker-dealers or placement agents.
Our Network
Over 25 years, HPC has facilitated relationships across every major asset class. A representative cross-section of the firms and leaders that have participated in our forums, advisory programs, and capital introduction work — accessed through a network of 160,000+ institutional and fund investors.
Cambridge Associates, NEPC, Makena, Meketa, and leading consultancies advising on alternative allocations.
Luminous Partners, Harvest Volatility, Barnegat Funds, Prelude Capital, and first-loss and multi-strat innovators across 1,000+ relationships.
1,200+ private equity relationships including Magna Investments and leading firms across buyout, growth, and secondaries.
BlackRock, Brookfield, American Realty Capital, National Realty Capital, Quilvest, The Richman Group — and 500+ real estate deal sponsors.
US Venture Partners, SV Angel, Top Tier Capital, Union Square Ventures, and fintech leaders including iCapital, OnDeck, and Prosper.
Private credit strategies, distressed debt, and special situation credit opportunities — an area of increasing focus given current macro conditions across MENA, Europe, and North America.
Investment Focus
The largest intergenerational wealth transfer in history is underway. HPC advises family offices on the strategic, operational, and investment implications of longevity — including healthcare infrastructure, senior living, longevity medicine, estate planning intersections, and the generational transition of family office governance itself.
The USA–Iran conflict and its ripple effects are creating acute special situations for MENA, European, Asian, and North American family offices. HPC advises on de-risking, repatriation, safe-haven allocation, energy price dislocation, and the repositioning decisions that the current geopolitical environment demands.
Tightening credit conditions, extended loan maturities, and rising default risk are generating significant private credit opportunities. HPC advises on manager selection, vintage positioning, and the distressed credit opportunities emerging from current macro dislocation across multiple geographies.
Venture capital and growth equity in healthcare, longevity, and medical technology — an increasing focus of family office capital.
Single-family ownership funds, commercial real estate strategies, and hard asset vehicles with durable income characteristics.
Sports franchise investments, gaming, media, and NIL factoring — themes we pioneered in the family office community years before mainstream adoption.
Leadership
Founder — High Plains Capital, IVYFON & Resilient Alpha
Marty Secada is one of the most experienced practitioners in the family office and institutional investor space — with a career spanning more than 30 years across advisory, capital markets, and network building. He is the founder of High Plains Capital, the Ivy Family Office Network (IVYFON), and the Resilient Alpha podcast, three interconnected platforms that together reach more than 160,000 institutional and fund investors, generate 10 million total social media views, and deliver 300,000 to 450,000 monthly organic and promoted social impressions.
His team has reviewed and made recommendations on more than 50,000 fund and deal offerings presented to us since 2000, spanning alternative investments, private equity, private credit, venture capital, hedge funds, real estate, distressed, secondaries, healthcare, deep tech, sports, media, and NIL strategies — as well as earlier coverage of blockchain and digital asset strategies before they reached mainstream institutional adoption. Uniquely, Mr. Secada has participated on both sides of the table — as a General Partner in alternative strategy offerings and as a Limited Partner across multiple funds — giving him a practitioner's understanding of the motivations, concerns, and decision-making processes of both capital raisers and allocators that no purely advisory background can replicate.
Marty founded what was one of the largest hedge fund peer networks in the world prior to 2008, and has since built multiple successor networks including IVYFON, which over 20+ years has hosted more than 50,000 participants. He pioneered discussions on now-mainstream topics — peer-to-peer lending, single-family home ownership funds, cryptocurrency, gaming, sports franchise investing, and NIL factoring — often years before they reached institutional awareness.
Unusually for a capital markets practitioner, Mr. Secada is a polymath whose academic formation spans Mathematics, Computer Science, and Artificial Intelligence — complemented by extensive statistical and analytics training at the Wharton School, applied across pensions, endowments, financial institutions, and operating businesses. That statistical grounding has been put to practical use throughout his career: in the analysis of fund structures and return attribution, in the modeling of investor audiences and engagement behavior, and in the quantitative underpinnings of business development strategy. His graduate work in AI and Big Data at Drexel University reflects a career-long conviction that computational thinking belongs at the center of investment analysis and market outreach. This cross-disciplinary foundation is structural to how HPC and the Resilient Media Ecosystem operate: AI-driven pattern matching for investor identification, algorithmic content distribution, AI-verified contact data, and statistical modeling of engagement and reach are not additions to the practice — they are native to it. All work produced by HPC and its affiliated firms is AI-supplemented or AI-complementary, combining three decades of practitioner judgment with the analytical and operational leverage that modern AI infrastructure makes possible.
He has lectured at the Wharton School of Business, the University of Pennsylvania, Drexel University, NYU Stern School of Business, the University of Florida, Florida International University, and the New York CFA Association on capital markets, business development, and alternative investment strategy. As host of the Resilient Alpha podcast, broadcasting from New York, San Francisco, and other locales, Marty leads a rotating panel of specialist hosts covering venture capital, private equity, healthcare, real estate, private credit, special situations, and alternative strategies. Recent guests include Kevin Ryan of AlleyCorp, Kevin McGovern of McGovern Capital, Fred Nazem of Rejuvenan, and Jeff Assaf of ICG Advisors. The podcast and its short-form content have generated more than 2 million social media video views, with total social media reach exceeding 10 million views and 300,000 to 450,000 monthly impressions across organic and promoted channels.
MBA, Finance — The Wharton School, University of Pennsylvania
BA, Mathematics & Computer Science — University of Pennsylvania
MS, Artificial Intelligence & Big Data — Drexel University
Alternative Investments Certificate — New York University
Extensive Statistical & Analytics Training — The Wharton School; applied across pensions, endowments, and financial institutions, and in business development, audience modeling, and investment analysis
AI-Supplemented Practice. All work produced by HPC and the Resilient Media Ecosystem is AI-supplemented or AI-complementary — combining practitioner judgment built over 30 years with AI-driven audience targeting, pattern matching, content distribution, contact verification, and analytical modeling. This is not a feature. It is how the practice operates.
High Plains Capital is the capital markets advisory partner of IVYFON. Join us at upcoming forums in New York, Newport Beach, Miami, and San Francisco — attended by family offices, institutional investors, fund sponsors, and deal sponsors.